I worked on all of SkinnyPop Popcorn’s social and a couple spots for about a year and a half.
From concept to copy (on occasion) to execution. It’s been my favorite brand to work on so far.
We had a lot of fun with it and it shows in the work.

For the finale of the Bachelor, we created custom reaction GIFs
that we Tweeted in real-time throughout the night.
These also performed extremely well when we uploaded them to GIPHY.

On Valentine’s Day we loaded up a limo with hundreds of bags of SkinnyPop, dozens of red roses,
2 creatives, a producer and 1 hunk to share the love on this oh so special day.

While often times we had to be pretty scrappy on social, these social videos got a little bit of a higher budget.