The Rookie and The Regular is a reality video series where a Whataburger regular takes
a friend to try Whataburger for the very first time. It was super fun casting real people rather than
actors and seeing their natural charms come out on camera.
While Whataburger handles most of their day to day social,
each quarter we would get tasked to create social for certain menu items.
Snapchat ad to promote the limited time Spicy Strawberry Jam Biscuits.